This article is from the Singles FAQ, by Trygve Lode tlode@nyx.net with numerous contributions by others.
That depends; if you can think of a wonderfully witty and
entertaining way to flame the ad, go ahead; otherwise it's not
generally worth the trouble of putting up a public post about
it for the whole world to read and it might be better just to
send a note to the poster in email suggesting that this is
uncool. If you do want to respond publicly, you might want to
change the subject from "lonely speedboat owner seeks fellow
marmalade enthusiast" to something more like "No Personals,
Please (was: lonely speedboat owner seeks...)"; that way people
just scanning the topics or reading the newsgroup with nn or
other newsreaders that just show you the subjects unless you
select the article won't get the impression from reading the
headers that personals are the mainstay of soc.singles--plus,
those people who don't want to read the flames generated by
personals can just put "/No Personals, Please/:j" into their
killfiles.
 
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