4.1.15 Publicity
Description
This article is from the Table Tennis (Ping Pong) FAQ, by ttennis@bu.edu with numerous contributions by others.
4.1.15 Publicity
A good publicity program is essential to your club for expansion of
membership, securing and maintaining sponsorship, fund-raising, and
community goodwill. The basic function of public relations is
communication, and a well-structured publicity program for your club's
events will serve to effectively communicate these activities to the
general public.
Your first objective is to establish the public identity of your club and
explain what its programs accomplish. The community must be made aware
that the table tennis club provides a needed service. Here are some ideas
you can work with:
Table tennis is a family sport.
Kids that are too short, slow, or skinny for school sports have the same
need for competitive play as the four-year letterman, and your club can
provide that need. Table tennis is a sport in which size is of minor
importance.
Girls can compete on equal footing with boys.
You can play regardless of the weather.
Table tennis is a great eye/hand coordinator and is an excellent
supplement to other sports.
Table tennis is inexpensive and most of all FUN.
Your table tennis club can fill a recreation void that exists in every
community. You know it and I know it, but you and I can't run the club by
ourselves. Let's go out and tell the world how great table tennis is!
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