This article is from the Singles FAQ, by Trygve Lode tlode@nyx.net with numerous contributions by others.
There's no currently accepted standard. The currently most
popular pronunciations are "soak," "sosh" (like in 'social'),
"sock," and "soas" (as in "sociological"). The least popular
pronunciations include "sach," "sick," and "throat-warbler
mangrove." The IEEE and CCITT are jointly working on developing
an international standard for the pronunciation of "soc" and
expect that the first draft of the standard will be available
some time near the end of the third quarter of 2011.
 
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